JL
Work
About
Finding the right problem is the most valuable design work I do.
I work best when design is part of the conversation early, before solutions get locked in. That's when there's still room to ask better questions, talk to users, and make sure what we're building is actually worth building.
Lead Product Designer who partners with product and engineering to turn what customers actually need into what gets built. Experience across healthcare, fintech, enterprise software, and consumer marketplaces.
Recent Work
Compass Digital
Homepage Redesign
Redesigned a homepage with near-zero adoption into a three-layer system — achieving a 13x increase in monthly engagement rate within the first 6 weeks of launch.
Read the case study
Brim Financial
White Label System & IA Redesign
Client setup took six weeks. I built a configurable front-end that got it down to two days. Along the way I found a deeper IA problem and made the case to the CEO to fix it before new products shipped.
Read the case study
Medtronic
Insights Platform Redesign
Exit rate dropped from 80% to 25% once I found the real issue. People weren't avoiding search because it was bad. Years of bad internal tools had taught them not to trust it.
Read the case study
Movebuddy
0 to 1 Marketplace
Hit 12.5% funnel completion in three months by dropping the usual marketplace model. Instead of making users pick a mover, the platform picks for them.
Read the case study
Wondering if we’re a good fit?
I've found that the stated problem and the real problem are usually different.
Operators weren't ignoring our homepage because it was bad, they were coming in to fix something and leaving as fast as they could.
Users weren't avoiding search because it was hard to find, they just didn't trust it based on every other internal tool that had let them down.
Getting to that level of understanding takes time. I think it's worth it.
What I bring is the combination of digging deep on user pain and then executing with system level thinking. I don't just find the insight, I think about how it affects everything around the decision, not just the screen I'm working on.
Joshua Lee
Work
About
Finding the right problem is the most valuable design work I do.
I work best when design is part of the conversation early, before solutions get locked in. That's when there's still room to ask better questions, talk to users, and make sure what we're building is actually worth building.
Lead Product Designer who partners with product and engineering to turn what customers actually need into what gets built. Experience across healthcare, fintech, enterprise software, and consumer marketplaces.
Recent Work
Compass Digital
Homepage Redesign
Redesigned a homepage with near-zero adoption into a three-layer system — achieving a 13x increase in monthly engagement rate within the first 6 weeks of launch.
Read the case study
Brim Financial
White Label System & IA Redesign
Client setup took six weeks. I built a configurable front-end that got it down to two days. Along the way I found a deeper IA problem and made the case to the CEO to fix it before new products shipped.
Read the case study
Medtronic
Insights Platform Redesign
Exit rate dropped from 80% to 25% once I found the real issue. People weren't avoiding search because it was bad. Years of bad internal tools had taught them not to trust it.
Read the case study
Movebuddy
0 to 1 Marketplace
Hit 12.5% funnel completion in three months by dropping the usual marketplace model. Instead of making users pick a mover, the platform picks for them.
Read the case study
Wondering if we’re a good fit?
I've found that the stated problem and the real problem are usually different.
Operators weren't ignoring our homepage because it was bad, they were coming in to fix something and leaving as fast as they could.
Users weren't avoiding search because it was hard to find, they just didn't trust it based on every other internal tool that had let them down.
Getting to that level of understanding takes time. I think it's worth it.
What I bring is the combination of digging deep on user pain and then executing with system level thinking. I don't just find the insight, I think about how it affects everything around the decision, not just the screen I'm working on.
Joshua Lee
Work
About
Finding the right problem is the most valuable design work I do.
I work best when design is part of the conversation early, before solutions get locked in. That's when there's still room to ask better questions, talk to users, and make sure what we're building is actually worth building.
Lead Product Designer who partners with product and engineering to turn what customers actually need into what gets built. Experience across healthcare, fintech, enterprise software, and consumer marketplaces.
Recent Work
Compass Digital
Homepage Redesign
Redesigned a homepage with near-zero adoption into a three-layer system — achieving a 13x increase in monthly engagement rate within the first 6 weeks of launch.
Read the case study
Brim Financial
White Label System & IA Redesign
Client setup took six weeks. I built a configurable front-end that got it down to two days. Along the way I found a deeper IA problem and made the case to the CEO to fix it before new products shipped.
Read the case study
Medtronic
Insights Platform Redesign
Exit rate dropped from 80% to 25% once I found the real issue. People weren't avoiding search because it was bad. Years of bad internal tools had taught them not to trust it.
Read the case study
Movebuddy
0 to 1 Marketplace
Hit 12.5% funnel completion in three months by dropping the usual marketplace model. Instead of making users pick a mover, the platform picks for them.
Read the case study
Wondering if we’re a good fit?
I've found that the stated problem and the real problem are usually different.
Operators weren't ignoring our homepage because it was bad, they were coming in to fix something and leaving as fast as they could.
Users weren't avoiding search because it was hard to find, they just didn't trust it based on every other internal tool that had let them down.
Getting to that level of understanding takes time. I think it's worth it.
What I bring is the combination of digging deep on user pain and then executing with system level thinking. I don't just find the insight, I think about how it affects everything around the decision, not just the screen I'm working on.